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Capturing Consumer-related

Opportunities

The continued rise of China’s middle class is leading

to increased sales of a wide range of consumer

goods and services, from cars and box office tickets

to healthcare products. CITIC has long been in the

consumer-facing businesses. Our bank offers financial

services to retail customers, and our insurance

company tailors products to consumers as well.

On the non-financial front, we have a publishing

business and also cater to the increasing desire of

consumers to travel. As we observe the continuing

growth of China’s consumer economy, Dah Chong

Hong represents a valuable platform for capitalising

on consumer trends.

Dah Chong Hong, a company listed in Hong Kong

with a history of nearly 70 years, distributes motor

vehicles and a host of consumer products, ranging

from frozen chicken to coffee beans and imported

packaged foods. The company operates across Asia

with a focus on Greater China. At the moment, the

profit contribution from mainland China is quite

small but has good potential for growth. Dah Chong

Hong’s purchase of Li & Fung’s consumer and

healthcare distribution business this year is a good

example of how we are deliberately deepening our

exposure to promising consumer growth areas. Dah

Chong Hong’s enlarged consumer products portfolio

will boast a range of leading food, personal care and

healthcare brands, giving it an immediate position in

Asia’s rapidly-growing healthcare market.

The Power of Data

As you know, I have faith in our conglomerate

business model as it provides diversification for our

long-term stability. To investors, one of the greatest

attractions of the CITIC platform is that our businesses

mirror the Chinese economy. How can we continue to

leverage this unique platform, particularly in today’s

era of big data?

Some may know that I am the president of the

International Go Federation. Go is a complex game

of strategy played in Asia for thousands of years.

The year 2016 was particularly interesting for Go

fans because a computer program called AlphaGo

beat one of the world’s best Go players. Although it

is common knowledge that machines can calculate

faster than even the smartest humans, it was still a

big surprise that AlphaGo was able to formulate such

strong playing strategies, spot patterns and make

winning moves.

There are two key reasons why AlphaGo was able to

accomplish what we thought would not be possible

for years to come. First, AlphaGo collected and tested

a huge number of Go moves and, second, it was

backed by a farsighted company — Google. Both the

data and the supporting platform were responsible

for AlphaGo’s subsequent success.

I can see parallels with CITIC. Through our diversified

businesses, we already have an impressive data bank

with a huge amount of information about customers

and economic trends. The CITIC platform is essentially

an incubator for our franchises, not unlike Google’s

backing of AlphaGo. Some investors are not yet

convinced of the intrinsic value of our platform and

view us simply as a collection of subsidiaries. Yet, if all

of our data points can be better and more effectively

connected, I believe we will have much greater

insights and opportunities as well as the ability

to make our businesses more efficient. These can

transform CITIC into an enterprise whose value is not

merely its access to capital, nor one based on a well-

established brand, but an ecosystem that will touch

almost every aspect of China’s market economy and

beyond.

These ideas have potential, and I have gathered a

group of experts to further explore the practical

applications of the data we have collected.

CITIC LIMITED

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